pitbullIf you’re not a SiriusXM subscriber, you now have an awesome reason to sign up!

On Tuesday, Pitbull launched his Globalizationchannel and celebrated by performing an exclusive, private concert at NYC’s Apollo Theater for SiriusXM listeners and a few other invited guests — including us!

“It’s an exciting and an honor to partner with SiriusXM on the Globalization channel,” the 34-year-old Cubano said in a statement. “Launching the channel at the world famous Apollo Theater on May 19, there’s no better place to make history. Dále!”

Pitbull kicked off his high-energy performance with “Don’t Stop the Party,” and of course, had everyone on their feet! Guests were treated to mini hamburger, a Pitbull Globalization t-shirt, and more.

Pitbull is the first Latino musician to launch a music channel on satellite radio service SiriusXM. We’re so thrilled for him!

– Via Latina

About The Author

Bianca Alysse is a creatively driven Bronx-born writer and editor. Before becoming The Knockturnal‘s music editor she served as Latina‘s creative coordinator and was a contributor at Billboard. The Boricua scribe has a lengthy resume in the music industry and has penned for Universal Music Publishing Group, Epic Records, G.O.O.D. Music, Compound Entertainment, Artistry & Récords, and Arcade Creative Group. Her work has been seen on platforms like VIBE, mitú, TIDAL, Remezcla, and behind the scenes at New York Fashion Week. As an independent contractor, she has written for Sony Music Entertainment’s global business affairs department, Warner Music Group, and currently Roc Nation.

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