lsAt Roc Nation’s NYC headquarters, the Gold office is designated for kings. Rihanna, Beyonce, Demi Lovato and Jay Z himself have taken their well-earned spots on the golden throne. And now, Latina can add to the legacy.

We spoke with Lenny Santiago, Roc Nation SVP of A&R Artist Management, who’s responsible for the likes of Rihanna and DJ Khaled’s major keys to success. He shared with us his inspiring come up from the Bronx, his trusted business partnership with Jay Z, and the significance of the gold couch.

Set your gold standard while being inspired by his. Watch our interview above, and be sure to check out snaps from Latina’s Roc Nation visit below. 

Writer: Jada Gomez

Videographer: Connie Chavez

Creative Coordinator: Bianca A. Mercado Article 


About The Author

Bianca Alysse is a creatively driven Bronx-born writer and editor. Before becoming The Knockturnal‘s music editor she served as Latina‘s creative coordinator and was a contributor at Billboard. The Boricua scribe has a lengthy resume in the music industry and has penned for Universal Music Publishing Group, Epic Records, G.O.O.D. Music, Compound Entertainment, Artistry & Récords, and Arcade Creative Group. Her work has been seen on platforms like VIBE, mitú, TIDAL, Remezcla, and behind the scenes at New York Fashion Week. As an independent contractor, she has written for Sony Music Entertainment’s global business affairs department, Warner Music Group, and currently Roc Nation.

11 Responses

    • Bianca Alysse

      I look nuts. I asked them not to upload me. Grrrr. Connie is going to get me in front of her camera 1 way or another.


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