Humility is a quality that is often removed from chart-topping artistry.

Still, on a balmy summer afternoon, Becky G, the Mexican-American singer, actress, and spokesmodel is stretching her itinerary as far as she can to accommodate New York’s 103.5 KTU radio station. Sitting pretty on hits like, “Mayores” featuring Bad Bunny, “Sin Pijama” with Natti Natasha, and “La Repuesta,” with Maluma — the Inglewood-born songstress challenges the mainstream’s notion of what American music is.

Becky G has even grown to be a fan favorite on the English-language iHeartRadio station. As KTU’s personnel questions whether or not she wants to meet outside with additional press, Becky G cheers, “let’s do it!” Already prepared for the heat, Becky G sweeps her ponytail back, as she adjusts herself to take the carpet, giving her makeup a quick double-take. Soon lightbulbs flash, and questions about her Premios Juventud statues and the Latin American Music Awards flood her.

Visibly maintaining her “Becky from The Block” aesthetic, the singer dons a baggy golden tracksuit and matching sneakers. Her entourage hoovers, understandably protective of the starlet. But Becky G’s demeanor is warm and sincere towards each event affiliate she interacts with. And amid the #KTUphoria commotion, Becky G connected with The Knockturnal to discuss Latinx genre labels, the power in her bilingual verses, and her solutions to the “lack of opportunity and acknowledgment” within música urban.

Read the full story by Bianca Alysse on The Knockturnal.com

About The Author

Bianca Alysse is a creatively driven Bronx-born writer and editor. Before becoming The Knockturnal‘s music editor she served as Latina‘s creative coordinator and was a contributor at Billboard. The Boricua scribe has a lengthy resume in the music industry and has penned for Universal Music Publishing Group, Epic Records, G.O.O.D. Music, Compound Entertainment, Artistry & Récords, and Arcade Creative Group. Her work has been seen on platforms like VIBE, mitú, TIDAL, Remezcla, and behind the scenes at New York Fashion Week. As an independent contractor, she has written for Sony Music Entertainment’s global business affairs department, Warner Music Group, and currently Roc Nation.

Leave a Reply

Your email address will not be published.